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商品編號： 9-606-088 出版日期： 2006/01/26 作者姓名： Christensen, Clayton M. 商品類別： Operations management 商品規格： 18p 再版日期： 2006/10/23 地域： United States 產業： Electronics manufacturing 個案年度： 1993 - 1993
商品敘述：
Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology. The company followed most of the "rules" good managers follow in such situations: heavyweight project team, lots of senior management support, etc. But it still failed. A rewritten version of an earlier case.
涵蓋領域：
Digital transformation;Market analysis;Product development
相關資料：
, (9-697-122), 7p, by Clayton M. Christensen;, (XLS278), 0p, by Clayton M. Christensen
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